Channel Conflict/Subsidy

The first question may arise for most company is whether they should go for online sales and what possible channel conflict they aspect? Most of the companies go with the can do attitude-especially the popularity of the internet in today’s market. Sometimes, different people say different reason for channel conflict like vendor or partners compete for the same business. As internet is taking over every business in recent time, user has found the secure and safe way to use the business facility online. Every business has to plan their future agenda keeping in mind one more channel known as E-Commerce. Having two channels for one company may refer as channel conflict. Conflicts describe when one channel makes more sales than other channel. If sales take place from only one channel than other channel required attention or needs to cut off from market to increase the revenue and also affects the customer as well.

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Filed under E-Commerce Site Evaluation

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